Here at Oak & Soul we believe in the power of simplicity. We believe that possessions do not form the foundation of our happiness and that our worth is not determined by the clothes we wear or the cars we drive. We’re certainly not alone, the concept of minimalism is becoming more discussed and prioritized but it’s still very much a countercultural viewpoint.
Why is this? Why don’t more people see the benefits of a minimalist lifestyle?
We live in a consumerist culture that absolutely overwhelms us with marketing messages and hype urging us to buy one thing or another. Companies are constantly trying to convince us that our problems can be solved with the simple action of forking over a few dollars. Not pretty enough? Smart enough? Outgoing, thin or stylish enough? Successful enough? There is no crisis of identity or confidence that can’t be resolved with the swipe of a credit card.
Of course on some level we realize that it’s all hype, but here’s the thing… the acquisition of something new usually does give a quick boost to ones ego or confidence. Whether it’s the fabulous new shoes that make your girlfriends drool or the new car that outshines your neighbour’s there can be a momentary burst of positive feeling from material things.
But it doesn’t last.